GCP x CDP Customer Data Service
Google Cloud provides efficient data storage, analytics and security, while the CDP (Customer Data Platform) provides the ability to integrate and manage data from multiple sources and assist in customer segmentation, enabling enterprises to easily integrate various data sources and realize comprehensive data analysis and insights.
At the same time, the scalability and flexibility of Google Cloud allows organizations to flexibly expand their data processing and storage capabilities based on demand. It provides enterprises with more effective data management and realization capabilities.
Data monetization challenge
Data silos
– Data from different pipelines cannot be consolidated.
– Data has different formats or structure, which require effective data extraction and transformation.
The data cannot be cleansed
The data quality across various sources may vary, requiring cleaning, validation, and transformation processes to ensure consistency and accuracy in the data
Data application obstacles
– Lack of analytical resources prevents effective categorization and transformation of the data.
– Unable to make effective predictions based on the existing data.
cacaFly Cloud AI customer data solution
1. Data Collection
Google Cloud ETL integrates online/offline data (websites, CRM, POS, ERP) and migrates seamlessly to GA4 for comprehensive collection.
2. Data Processing
Using BigQuery and Google Cloud AI tools (Vertex AI, Cloud ML), we process, categorize, and predict audience behavior for precise marketing.
3. Data Application
Using cleaned data for marketing—ads, website push, newsletters, ChatBot. We assist businesses in data monetization goals.
4. Performance Analysis & Reporting
We provide customized reports and management for streamlined performance analysis and visualization.
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Using Google Cloud as the development platform, combining big data analytics, AI, and machine learning tools accelerates data processing and reporting. Effectively build a dedicated data analytics database for businesses.